YG / You Got This — Website Content Proposal Draft for Review Gil Flores · March 2026

Homepage Content Architecture

This document presents the proposed communication for each section of the YG homepage — what it says, not how it looks. The goal is to align on messaging before any design decisions are made. Each section includes the headline, copy, CTAs, and editorial notes for review.

ProjectYG / You Got This Website
PageHomepage
Version1.0 — For Client Review
LanguageEnglish
StatusPending approval
Jump to: 1 · Nav 2 · Hero 3 · Ticker 4 · Why the Formula 5 · Products 6 · Transparency 7 · Your Flavor 8 · Protocol 9 · Manifesto 10 · Community 11 · Email 12 · Footer
1
Navigation Bar
Persistent — visible on every page — fixed at top
Cream background
Shop About Education Community
Shop Now →
📋
  • Logo: YG You Got This (SVG, black version)
  • Menu items: Shop · About · Education · Community
  • CTA button: "Shop Now" — brand green pill, top right
  • Behavior: Transparent on load, subtle blur + cream bg on scroll
2
Hero — The Formula
First section visible on page load · Full viewport height · Split bicolor layout
Green + Orange split

CLEAN
PROTEIN

Vegan · Unsweetened

⟡

CLEAN
CARBS

Organic Sweet Potato

Main headline
Clean Protein + Clean Carbs
Your Most Powerful Combo.
Sub-headline

Fuel your body. Train stronger. Recover better.
Two clean ingredients. One powerful formula.

Call to action buttons
Shop the Formula →
How It Works
📋
  • Layout: Page divided vertically — left half green (Clean Protein), right half orange (Clean Carbs). YG symbol centered between the two halves.
  • Reference: Based on the visual concept provided by the client (infographic shared March 2026).
  • Colors: Left = Brand Green #93CC47 · Right = Brand Orange #F69554
  • Symbol: YG logo / wing mark centered at the split line, white background circle
  • "Combo" framing: The whole brand concept — protein + sweet potato — must be understood in the first 3 seconds of landing on the page.
3
Scrolling Ticker
Full-width band · Auto-scrolling · Infinite loop · Below the hero
Black band
ZERO SUGAR ✦ CERTIFIED ORGANIC ✦ GLUTEN FREE ✦ NON GMO ✦ UNSWEETENED PROTEIN ✦ CLEAN CARBS ✦ NO FILLERS ✦ PLANT-BASED ✦
📋
Content: Zero Sugar · Certified Organic · Gluten Free · Non GMO · Unsweetened Protein · Clean Carbs · No Fillers · Plant-Based — separated by a green dot (✦). Repeated seamlessly for infinite loop.
4
Why This Formula Works
Education section · Protein benefits left · Carbs benefits right · 2-column layout
Cream background
Section label
Why This Formula Works

This has been a personal formula that's helped thousands of people for more than 10 years. Here's why it's so effective:

💪

Why Clean Protein?

Vegan protein is an essential nutrient that helps support muscle repair and growth after exercise.

Clean protein helps support:

💪 Muscle recovery after exercise
🏗️ Maintenance of muscle mass
😊 Feeling satisfied longer
✨ Healthy skin, hair and nails
⚡ An active lifestyle
📊 Daily protein intake goals
⚡

Why Clean Carbs?

Complex carbohydrates, like organic sweet potatoes, are a primary source of fuel for physical activity.

Clean carbs help support:

⚡ Sustainable energy
🏃 Fueling your workouts
🔄 Glycogen replenishment after exercise
🏅 Endurance and performance
🌿 An active lifestyle
💪 Training stronger
📋
  • Compliance language: All benefit claims use "helps support" — never direct claims. Final copy must be reviewed for compliance before publishing.
  • Reference: Content based on the infographic provided by the client.
  • CTA (optional): "Learn More About the Formula" at the bottom of this section, linking to an education/blog page.
5
The Collection — Shop
Product cards · 3-column grid · Each links to its product detail page
Dark background
Section label
The Collection

Targeted support, organized by goal. Choose what your body needs today.

Plant-based protein

Mix Pouch

Unsweetened, clean vegan protein. Use it as your base — then add your own real food to customize the flavor.

Zero Sugar Organic
Shop Now →
Organic carbs

Sweet Potato Pouch

Organic sweet potato powder. Complex carbohydrates that fuel your workouts and support recovery — naturally.

Non GMO Certified Organic
Shop Now →
The full combo

Protein + Carbs Bundle

The complete formula. Protein Pouch + Sweet Potato Pouch together — everything your body needs, nothing it doesn't.

Best Value The Formula
Shop Now →
📋
  • Third product: If a bundle does not yet exist in the store, it can be replaced with the "Protein Pouch" as an individual product. The bundle is a recommendation to reinforce the formula concept.
  • Product images: PNG with transparent background preferred · Floating animation on hover.
6
Full Disclosure — Transparency
Checklist of certifications · Brand credibility section
Green background
✓
Zero Sugar
✓
Unsweetened Protein
✓
Certified Organic
✓
Gluten Free
✓
Non GMO
Section label
Every ingredient.
Every dose.
Listed clearly.

No proprietary blends. No vague claims. You know exactly what you are taking and why. Our standard is simple: if it doesn't contribute to results, it doesn't go in.

View Full Formula →
📋
Checklist language is factual and certification-based — no health claims required. "View Full Formula" links to the product detail page with the full ingredient list.
7
You Choose the Flavor — with Real Food
Brand differentiator section · Educates about unflavored protein + real food combinations
Purple background
Section label
You choose the flavor.
With real food.

Our protein is intentionally unsweetened — because real flavor should come from real ingredients. No artificial sweeteners. No artificial flavors. You control what goes in your shake.

Clean protein + real ingredients = your flavor.

Suggested combinations
🍓 Protein + Strawberries Fresh, naturally sweet. Add frozen berries for a thick shake.
🥭 Protein + Mango Tropical and energizing. Perfect post-workout combo.
🍫 Protein + Cacao Rich and satisfying. Raw cacao adds antioxidants too.
🍌 Protein + Banana Creamy and filling. A classic combo that always works.
Explore More Combinations →
📋
  • Key message from client: "Since the protein is unflavored, the concept is: you create your own flavor using REAL FOOD."
  • Brand concept reinforced: Clean protein + real ingredients = your flavor.
  • Images needed: One lifestyle photo per combination (or a single hero image showing multiple real ingredients alongside the product pouch).
  • Optional: This section can link to a "Recipes" or "Inspiration" blog page for deeper engagement.
8
How to Use the Formula
Usage protocol · Before training / After training · Simple 2-row layout
Cream background
Section label
How to Use
This Formula
🌅
Before Training
Clean carbs fuel your workout.
Take the Sweet Potato Pouch before training to load your muscles with the energy they need to perform at their best.
💪
After Training
Clean carbs + clean protein help support muscle recovery and growth.
After your workout, combine both pouches to give your muscles what they need to repair and come back stronger.
Shop the Formula →
📋
  • Copy provided by client — Before: "Clean carbs fuel your workout." · After: "Clean carbs + clean protein help support muscle recovery and growth."
  • Compliance note: "Help support" language already applied as instructed. Verify with compliance team before publishing.
9
Our Standard — Manifesto
Brand philosophy · Emotional connection · 3 brand quote cards
Dark background
Section label
Simple.
Effective.
Transparent.

YG was built on a simple principle: supplements should be straightforward, effective, and transparent. Start with the goal. Select ingredients that support it. Dose them properly. Remove what does not add value.

Our Story →
"This product is not magic. You are."
"It changes your body, and your mind too."
"Your body. Your call."
📋
  • Quotes: Taken directly from the brand book manifesto — approved brand copy.
  • "Our Story" CTA: Links to the About Us page.
10
Community — Social Proof
UGC / user generated content · Instagram / TikTok photos · Fan effect layout
Cream background
Section label
Built on shared
standards.

Our customers value transparency, quality, and measurable results. Join a community that trains, eats, and grows with purpose.

📸
UGC photo
📸
UGC photo
📸
UGC photo
📸
UGC photo
📸
UGC photo
Join the Community →
Member Access
📋
  • Images needed: 5 real user photos from Instagram or TikTok showing people using the product. 9:16 portrait format preferred (phone frame format).
  • "Join the Community" CTA: Links to a community or loyalty page.
  • "Member Access" CTA: Links to the membership/loyalty program page.
11
Email Capture — Newsletter
Lead generation · Member list building · Full-width centered layout
Orange background
📋
Integration: Connect to email platform (Klaviyo, Mailchimp, etc.) via Shopify. Confirmation email should reinforce brand message and deliver a welcome resource (recipe guide, formula education PDF, etc.).
12
Footer
Navigation + legal + social links · 4-column layout
Black background
Column 1 — Brand

YG · You Got This
Empowering Healthier Lives.

Clean supplements built with transparency, quality, and real results in mind.

Column 2 — Products
Mix Pouch
Sweet Potato Pouch
Protein Pouch
View All
Column 3 — Company
About Us
Education
Community
Partnerships
Contact
Column 4 — Programs
Member Access
Loyalty Rewards
Retail Partners
Academy
© 2026 YG You Got This — All Rights Reserved
📸 🎵 ▶️
Privacy Policy · Terms of Service
📋
Social links: Instagram · TikTok · YouTube — to be confirmed with client.  |  Legal pages: Privacy Policy and Terms of Service pages must be created in Shopify before launch.
!
Pending — Assets & Decisions Needed from Client
Required before design can be finalized
📸 Images needed
☐ Product photos — Mix Pouch (PNG, transparent bg)
☐ Product photos — Sweet Potato Pouch (PNG, transparent bg)
☐ Product photos — Protein Pouch (PNG, transparent bg)
☐ YG logo — SVG color version (green + orange for hero split)
☐ 5 UGC / community photos (portrait 9:16)
☐ Lifestyle photos of real food combinations (strawberries, mango, cacao, banana with the product)
✅ Decisions needed
☐ Confirm: bundle product (Mix + Sweet Potato) or only individual products?
☐ Confirm: social media handles (Instagram, TikTok, YouTube)
☐ Confirm: email platform to connect (Klaviyo / Mailchimp / other)
☐ Confirm: final product names as they appear on packaging
☐ Confirm: compliance review of all benefit copy before launch
☐ Confirm: "Academy" and "Loyalty" pages — existing or to be built?